The GEMÜ lettering has barely changed in almost 60 years. While the logo has been developed during this time, the letters have largely remained the same. In October 2023, the Ingelfingen-based technology company will introduce its new company logo.

Since its foundation in 1964, the valves, measurement and control systems manufacturer GEMÜ has been continuously growing and developing. The company, which has stood for reliability and consistency since the very beginning, has also been recognised as a driver of change and innovation for almost 60 years.

GEMÜ has developed considerably in the last ten years alone. The company has been steadily expanding its range of solutions and, in 2022, increased its annual sales to more than 530 million euros. The new building of the GEMÜ Group headquarters in the Hohenlohe business park in Kupferzell (Baden-Württemberg, Germany) is paving the way forward and symbolizes what GEMÜ stands for: Linear, solid and clear-cut design, reliability and passion.

These qualities and its development over the last few years have guided GEMÜ in the design of their new logo; GEMÜ has developed its logo carefully yet consistently. At first glance, the changes appear marginal. However, on closer inspection, it becomes clear that every individual letter of the logo has been changed. The letters have been completely re-designed and are now standing up straight. They symbolize stability and resistance, but, at the same time, they also embody the dynamics and movement that GEMÜ stands for.

"Our new logo gives our customers and employees a sense of cohesion and reliability. It is a promise of quality and paves the way towards the future", says Gert Müller, Managing Partner of the GEMÜ group.